For those all of you music fanatics out there I'm sure you are familiar with the word Lollapalooza. Mitch-a-palooza maybe?? Well if not, don't fear, it's a simple explanation. Lollapalooza is a 3 day music festival that takes place each year in Chicago. The festival was started 20 years ago by Jane's Addiction front man Perry Farrell. The festival has brought a musical blend of punk, hip-hop, new wave, electronica and (then as now) Jane’s Addiction to Chicago.
After reinventing the festival in 2005, Farrell decided that it was time to expand. Instead of taking lollapalooza over to Europe, just to be another one hundreds of music fetivals that already take place, he decided to tap into a new market- Chile!
The festival took place the first weekend in April in O'Higgins park, the second largest park in Chile, holding nearly 40,000 people a day. 40,000 may seem like a large crowd but in comparison to the fetival's usual 100,000 per day, the crowd was relatively small and Farrell did not foresee making a profit from this expansion, but money was not of concern.
The festival had a 50 band line up. The main headliners were all American, including Kanye West, the Killers, the Deftones and Jane’s Addiction. They added a new twist to the festival, each day included performances by Chilean and Spanish-speaking artists. Farrell was quoted saying, “we are also looking to bring some of those artists out to Chicago for a musical foreign exchange.”
Seems that while the country is taking on some new musical trends, adopting some American artists into their musical interests, they are still maintaining their local musical interests as well.
No comments:
Post a Comment